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Filipinos supportive of IoT as long as they maintain control over their data

Adrian M. Reodique | Aug. 2, 2017
They will not share their personal information through IoT devices if there is no compelling reason for them to do so, or for data security concerns.

iot connected city

Filipinos are supportive of the Internet of Things (IoT), as long as they have control over the use of their data, according to Unisys Security Index 2017 for Philippines.

Ninety-four percent of the respondents are willing to have a button on their smartphones or smartwatches to alert the police of their location in times of emergency. However, only four in 10 agreed to have the police track their location data at any time to determine if they are at a particular location at a certain time.

In addition, majority of the Filipinos (84 percent) are willing to have data on medical devices such as pacemakers or blood sugar sensors be automatically transmitted to their doctor if there is a huge change in heart rate or sugar level. However, only 54 percent agreed to have health insurers tracked their fitness monitor data to determine premiums or rewards for them.

According to the index, Filipinos will not share their personal information through IoT devices if there is no compelling reason for them to do so, or for data security concerns.

In terms of payment, data security is the top reason (57 percent) why respondents do not support payments via smartwatch. However, nearly three-quarters (71 percent) backed the use of fingerprint scans to authorise a smartwatch payment.  

"Consumers weigh up whether there is a compelling enough reason for an organisation to capture and analyse detailed information about them - balancing privacy against the benefits being offered. The findings reveal law enforcement, national security and serious medical conditions are considered acceptable justifications, but others are not," said John Kendall, director of border and national security programmes of Unisys.

For instance, nine in 10 Filipinos approved the use of facial recognition cameras to help airport police security staff identify criminals or terrorists on the watch lists. However, they do not support the use of facial recognition glasses in shops to identify loyalty programme members and suggest products/services based on their previous purchases (53 percent).

In line, Kendall advised organisations to not only focus on technology when talking about IoT but also its application. 

"Government and commercial organisations need to take this into consideration and position their services accordingly if they want Philippine consumers to take them up," he explained.   

The Unisys Security Index gauges the attitudes of consumers across four security categories, namely national, financial, internet, and personal. The study polled 1,000 consumers in the Philippines.

[Related Story: 9 in 10 Filipinos most concerned about identity theft]

 

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