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Edler Panlilio to lead business growth for SAP Philippines

Nurdianah Md Nur | Oct. 17, 2017
He replaces Ryan Poggi, who has assumed another executive role within SAP Asia Pacific Japan.

SAP Edler Panlilio
Credit: SAP

Edler Panlilio (pictured above) has taken over Ryan Poggi's role as SAP Philippines' managing director.

Responsible for leading and driving business growth in the Philippines, Panlilio will report directly to Claus Andresen, president and managing director of SAP Southeast Asia.

As for Poggi, he will assume another executive role within SAP Asia Pacific Japan.

Panlilio joined SAP in 2013 and was most recently the Senior Director of Key Accounts managing a combined salesforce of Key Account Managers, Cloud Specialists, Platform and CRM Specialists focused on the top customers for SAP Philippines.

He has 20 years of experience in the IT industry and has held leadership roles and responsibilities with with various companies based in the Philippines, including Symantec, Sun Microsystems and Logica.

Commenting on the appointment, Andresen said: "Edler's promotion signifies a strong leadership bench that we have in Southeast Asia, and SAP's commitment to the development of our talents. I am confident that Edler will be able to build on our growth trajectory and accelerate our growth plans in the Philippines."

Meanwhile, Panlilio said: "I am delighted to be a part of the SAP family and look forward to lead the team to help the Philippines run better, and improve people's lives. The Philippines has a great opportunity to leapfrog into the next phase of digitisation as government organizations and companies in the private sector embark on a digital transformation journey. The Philippines Digital Strategy has served as a great framework for organisations to start thinking about how we can collectively work together towards the vision of Philippines' Digital Future."


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